Post by account_disabled on Dec 19, 2023 8:16:13 GMT
Marketing strategies where most of the time it involves promoting your brand through all possible channels (articles, videos, social networks, advertisements, etc.). It is indeed an essential basis of a digital strategy. We do not build on unstable fundamentals. On the other hand, by limiting ourselves to a focus on the brand, we risk not fully exploiting the possibilities offered by digital. Consumer/buyer digital journeys are not limited to searching for information about a brand. In fact, Internet users are most of the time very neutral (in terms of brands) in their searches and the vast majority of queries made on search engines such as Google are non-branded, that is to say They do not contain any brand. Before choosing this or that school and therefore registering for the competition and/or preparing their file.
A future student will find out about the range of possibilities depending on Email Data its series (literary, economic, scientific, etc.), its industry (retail, luxury, automotive, etc.) or its profession (HR, marketing, logistics, finance, IS, etc.). Duration of studies: 3/4/5 years or their format (part time / full time). Accessibility: post-baccalaureate, post-prep, parallel admission, competition, file, etc. International courses. Rankings. Salaries upon leaving and career prospects or career acceleration. etc At this stage, the brand of this or that school is generally not a subject. The comparison and then the choice between the different campuses/programs only comes into play afterwards. So there is an extraordinary opportunity for schools that are not in the Top 3 or not in the Top 5 or not in the Top 10…. to find excellent levers of visibility and notoriety by addressing these now neglected targets.
Levers that are all the more relevant given that their competitors are also completely absent and invisible at this stage of Internet users’ research. This is the deployment of a blue ocean strategy: niches with medium or high demand and lower competition. The situation is the same whether we are talking about initial training or continuing training (Masters, MBA, Executive Education, etc.). Schools are focused on promoting their brands and programs. While the first analyzes show that a student first wants to do an MBA before doing it in this or that school. Here again, this is a fantastic opportunity for all schools, particularly those with lesser reputation, to develop their attractiveness. The fundamentals are there (brand promotion) but beyond that, the field of possibilities remains very open. And I'm only talking about the French market here. I propose an international focus in the rest of this article.
A future student will find out about the range of possibilities depending on Email Data its series (literary, economic, scientific, etc.), its industry (retail, luxury, automotive, etc.) or its profession (HR, marketing, logistics, finance, IS, etc.). Duration of studies: 3/4/5 years or their format (part time / full time). Accessibility: post-baccalaureate, post-prep, parallel admission, competition, file, etc. International courses. Rankings. Salaries upon leaving and career prospects or career acceleration. etc At this stage, the brand of this or that school is generally not a subject. The comparison and then the choice between the different campuses/programs only comes into play afterwards. So there is an extraordinary opportunity for schools that are not in the Top 3 or not in the Top 5 or not in the Top 10…. to find excellent levers of visibility and notoriety by addressing these now neglected targets.
Levers that are all the more relevant given that their competitors are also completely absent and invisible at this stage of Internet users’ research. This is the deployment of a blue ocean strategy: niches with medium or high demand and lower competition. The situation is the same whether we are talking about initial training or continuing training (Masters, MBA, Executive Education, etc.). Schools are focused on promoting their brands and programs. While the first analyzes show that a student first wants to do an MBA before doing it in this or that school. Here again, this is a fantastic opportunity for all schools, particularly those with lesser reputation, to develop their attractiveness. The fundamentals are there (brand promotion) but beyond that, the field of possibilities remains very open. And I'm only talking about the French market here. I propose an international focus in the rest of this article.