Post by account_disabled on Dec 26, 2023 5:46:37 GMT
One of the sectors that has been most affected by the coronavirus pandemic has been the hospitality industry. Confinement, continuous restrictions, reductions in capacity and much more have led to the closure of many bars and restaurants. To support all professionals in this field, and the hospitality industry in general, as well as to raise spirits, Heineken has launched the 'Shutter Ads' initiative , which consisted of decorating establishments' shutters with positive phrases. It is also not the first time that Heineken sides with the sector, since it already did so at the end of 2020 by giving its employees free drinks . In order to support the #FuerzaBar movement , in which the aforementioned campaign is framed, Guinness and Paulaner have joined forces . The three big beer brands have decorated the shutters of twenty-three bars in different neighborhoods of Madrid, Barcelona, Malaga, Valencia and Bilbao.
Although it may not seem like it, this bar is not closed, it is gaining strength”, “Every wait has its reward” or “Good things come to wait” are some of the messages that can be read. The premises that Phone Number List participate in this initiative Fifteen venues are participating in this action with Guinness: The James Joyce, La Fontana de Oro, Triskel and Collin's , all in Madrid. In Valencia , The Market Bar Cabanyal, Beer Hood Valencia and The Lounge are added . In Barcelona they join Dunnes, Flaherty's, Fastnet, Dow Jones and Green Room . And finally, The Garrison, Museum and Neil McGregor are participating in Bilbao . On the other hand, the eight Paulaner locations that are joining are: The Bastards Urban Food, Tony's Beer Tavern, Old Town, Las Torres and Irish Stones Deusto .
Paulaner strength bar More signs of solidarity with the hospitality sector This sponsorship has also materialized through the contribution of Guinness and Paulaner beers to the participating establishments, thus contributing to the bars being able to raise that blind again. As if this were not enough, Guinness has decided to close its social media profiles from March 24 to 28, as a show of solidarity with the hospitality sector. “There are already several brands that have joined the new #FUERZABAR initiative, which aims to encourage hospitality professionals and clients. In fact, anchoring ourselves in an element like the blinds and turning it into a symbol to transmit a positive message has been what has motivated Guinness to join the action,” highlighted Sagrario Sáez , head of marketing for Guinness in Spain.
Although it may not seem like it, this bar is not closed, it is gaining strength”, “Every wait has its reward” or “Good things come to wait” are some of the messages that can be read. The premises that Phone Number List participate in this initiative Fifteen venues are participating in this action with Guinness: The James Joyce, La Fontana de Oro, Triskel and Collin's , all in Madrid. In Valencia , The Market Bar Cabanyal, Beer Hood Valencia and The Lounge are added . In Barcelona they join Dunnes, Flaherty's, Fastnet, Dow Jones and Green Room . And finally, The Garrison, Museum and Neil McGregor are participating in Bilbao . On the other hand, the eight Paulaner locations that are joining are: The Bastards Urban Food, Tony's Beer Tavern, Old Town, Las Torres and Irish Stones Deusto .
Paulaner strength bar More signs of solidarity with the hospitality sector This sponsorship has also materialized through the contribution of Guinness and Paulaner beers to the participating establishments, thus contributing to the bars being able to raise that blind again. As if this were not enough, Guinness has decided to close its social media profiles from March 24 to 28, as a show of solidarity with the hospitality sector. “There are already several brands that have joined the new #FUERZABAR initiative, which aims to encourage hospitality professionals and clients. In fact, anchoring ourselves in an element like the blinds and turning it into a symbol to transmit a positive message has been what has motivated Guinness to join the action,” highlighted Sagrario Sáez , head of marketing for Guinness in Spain.