Post by sakibkhan50 on Feb 27, 2024 8:50:31 GMT
Therefore, reverse marketing - as seen in the case of Clio Make Up - moves away from typical communication and sales strategies, focusing on attracting customers in an unconventional way. The focus of reverse marketing goes from : sell products to a specific target , "bombarding" them with incentives in this sense, a encourage people to genuinely approach the brand , and spontaneously decide to purchase through reverse communication. Therefore, reverse marketing does not use classic and sometimes "forced" advertising techniques to convince consumers to spend. Indeed, it distances them from the idea of simply being potential buyers, or from the fear of finding themselves faced with the mere description of a next product to purchase , even though the intent is the same as traditional marketing: to sell. How is it possible to achieve this? Thanks to an expedient, that of reverse psychology . Reverse psychology and the principle of 'reactance' Reverse psychology , or " reverse psychology " in English, is a psychological mechanism by which someone is induced to do something that we would like them to do , but not explicitly. Rather, in reverse.
You pretend not to want that particular thing to be done, forbidding Ecuador Mobile Number List and forbidding it . This strategy works because it is based on the principle of psychological 'reactance' : the human tendency to react in the opposite way to what is required by others or by the context . This is a concept explored further by the two scholars Sanders and Pennebaker in 1976 . Driven by a self-defense mechanism, people are in fact more attracted to what is forbidden , and struggle to respect bans and prohibitions. Thus - when faced with one of them - the spontaneous desire to do the exact opposite is unleashed. In these cases, the human mind finds itself putting up an intrinsic psychological resistance, which is exploited by brands to their advantage . This is why it is a trick, that of reverse psychology, now used by various entrepreneurial realities , which have well understood the impact that such a strategy can have on people's psyches . And the advertising campaigns of Patagonia and Takis are proof of this .
Patagonia and Takis: when reverse marketing starts from a ban Patagonia: “Don't buy this jacket” On the occasion of Black Friday , in 2011 Patagonia implemented an offline reverse marketing campaign , through an advertisement in the New York Times which openly invited customers not to buy the jacket shown in the ad . All this through a clearly visible and high-impact headline . Patagonia reverse marketing campaign in the New York Times Patagonia reverse marketing campaign in the New York Times The brand's intent was to raise people's awareness of consumerist behavior, to underline the company vision : reduce environmental damage, encouraging its target to think before purchasing to limit consumption .
You pretend not to want that particular thing to be done, forbidding Ecuador Mobile Number List and forbidding it . This strategy works because it is based on the principle of psychological 'reactance' : the human tendency to react in the opposite way to what is required by others or by the context . This is a concept explored further by the two scholars Sanders and Pennebaker in 1976 . Driven by a self-defense mechanism, people are in fact more attracted to what is forbidden , and struggle to respect bans and prohibitions. Thus - when faced with one of them - the spontaneous desire to do the exact opposite is unleashed. In these cases, the human mind finds itself putting up an intrinsic psychological resistance, which is exploited by brands to their advantage . This is why it is a trick, that of reverse psychology, now used by various entrepreneurial realities , which have well understood the impact that such a strategy can have on people's psyches . And the advertising campaigns of Patagonia and Takis are proof of this .
Patagonia and Takis: when reverse marketing starts from a ban Patagonia: “Don't buy this jacket” On the occasion of Black Friday , in 2011 Patagonia implemented an offline reverse marketing campaign , through an advertisement in the New York Times which openly invited customers not to buy the jacket shown in the ad . All this through a clearly visible and high-impact headline . Patagonia reverse marketing campaign in the New York Times Patagonia reverse marketing campaign in the New York Times The brand's intent was to raise people's awareness of consumerist behavior, to underline the company vision : reduce environmental damage, encouraging its target to think before purchasing to limit consumption .