Post by Cultures You on Oct 21, 2023 9:41:22 GMT
Step 4: the target group(s) Who are you going to send the content to We first searched within our own sector for target groups for whom this subject is interesting. Think of garden bloggers and garden-related websites, gardeners and garden centres. We also looked for target groups that basically had nothing to do with us. So outside our industry. An example: brokers. A garden is connected to a house. And a house is again the link with the real estate agent. A climate-resistant garden can be a plus when buying or selling a home. So probably a good topic for brokers to cover in a blog.
So we searched further and we also came across: Insurers: less water damage means fewer claims. Municipalities, provinces and the government: a water-resistant garden relieves the sewer. As a result, flooding on the street is less photo editor likely to occur. Websites focused on the climate and sustainability: a water-resistant garden relieves the sewer. Less water to the sewer means less water to treat. That is good for the climate. Tip Think carefully for which target groups and websites it could be interesting. Search within but certainly also outside your own industry.
So also look for a connection with companies or organizations that are active in another branch. If there is a connection, no matter how small, there are link opportunities. Build a bridge to those other branches from your product or service. IMPORTANT: This step can also be your starting point. What direct or indirect connection do others have with your products and what content is useful for them and for their customers. In addition, before you get started with the creation, check with the target groups whether there is interest. You then get some sense of the chance of success.
So we searched further and we also came across: Insurers: less water damage means fewer claims. Municipalities, provinces and the government: a water-resistant garden relieves the sewer. As a result, flooding on the street is less photo editor likely to occur. Websites focused on the climate and sustainability: a water-resistant garden relieves the sewer. Less water to the sewer means less water to treat. That is good for the climate. Tip Think carefully for which target groups and websites it could be interesting. Search within but certainly also outside your own industry.
So also look for a connection with companies or organizations that are active in another branch. If there is a connection, no matter how small, there are link opportunities. Build a bridge to those other branches from your product or service. IMPORTANT: This step can also be your starting point. What direct or indirect connection do others have with your products and what content is useful for them and for their customers. In addition, before you get started with the creation, check with the target groups whether there is interest. You then get some sense of the chance of success.